SEO News

Paid Search Clicks Searcher Behavior

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  1. Google Searchers Use Autocomplete Most, Ignore Google Instant [Eye Tracking Study]

    They also found that autocomplete is a widely used feature in Google search, while Google Instant has little affect on searcher behavior. Google’s Instant Previews pane increases the importance of post-click-through behavior, while local search...

  2. What Role Should the Government Play in Our (Searching) Lives?

    The more often a search term drives click-throughs across the Internet, the more relevant it is to the searcher base at large. One way to better understand its influence is through Americans' search behavior and how that has changed over time.

  3. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    And Google Suggest has also been around forever, so the idea of prompting refinements as the searcher types a query also isn't new. Even if it were true that "no one will see the same web" this would have absolutely no impact on the everyday needs...