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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). While SEM definitions are accompanied by editorial that appear to promote SEM as a...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. Internet Marketing is getting more and more competitive and if you want to run...

  3. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. Use it to create audiences, play around with targeting, and create an image bank for your campaigns.

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    In the U.S.seasonal shoppers turned to these deviceson key 2013 shopping dates with more than one out of every three paid search clicks originating from phones and tablets. The biggest news on the paid search front in 2013 had to be Google's switch...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads CTR dropped 13 percent. The percentage of mobile shoppers will continue to grow as well, and...

  6. PPC Management Operations: The Ultimate Guide

    You can also review how the sitelinks are performing, and axe the links that don't get clicks. These advertising options can fall by the wayside in favor of regular search network campaigns. If you're a party of one running your own campaigns, this...

  7. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Also, it's important to note that the estimates for impressions, clicks, and costs may be somewhat different than what the Opportunities tab indicates. I ran the keywords through Google's Traffic Estimator tool to see if the impressions, clicks and...