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Paid Search Clicks Campaigns

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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). While SEM definitions are accompanied by editorial that appear to promote SEM as a...

  2. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. Use it to create audiences, play around with targeting, and create an image bank for your campaigns.