SEO News

Paid Search Clicks Advertising

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. Outside of Facebook, companies like LiveRamp and...

  2. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Here are the travel destination keywords that received the most clicks from January to April 2014: Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which was the seventh...

  3. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). While SEM definitions are accompanied by editorial that appear to promote SEM as a...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. If you're doing paid search, you typically want to know which keywords your...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Despite the dependence of millions of businesses on Google...