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  1. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for...

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you looking to analyze marketing campaigns and their performance? Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Paid Search Leverage the knowledge of other people who have had success...

  3. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. In addition to these free tools, here are 18 Must-Have Paid Tools for PPC Success. Here are their top recommendations for 27 free, must-have tools...

  4. 4 Ways to Expand PLA Success in 2014

    Negatives offer important safeguards to ensure product targets aren't too broad and that they don't match too many queries and render campaigns inefficient. With the introduction of Google Shopping campaigns, product inventory and attributes are...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. Visitors Through Both Paid and Organic Search This segment demonstrates the interplay between organic...