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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Organic Search: What's Trending for Q1? The iPad and iPhone each drove more organic search visits than all Android devices combined, RKG data showed.iPad users drove 12 percent of all the mobile organic search visits in Q1 (31 percent).iPhone users...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    The conversion path will include data from paid search, but also organic, email, direct visits, and more You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords...

  3. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. These advertising options can fall by the wayside in favor of regular search network campaigns. If you're a party of one running your own...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Blurred Lines Between Paid and Organic Content Since then Facebook and LinkedIn have followed suit with newsfeed ad units that have boosted ad engagement and click-through rates while simultaneously blurring the lines of what is organic or paid...

  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This is key for not only the user experience, but also it is Google's preferred method as it relates to organic search rankings. AdWords enhanced campaigns removed the ability to target mobile campaigns separately and rolled together tablet and...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The proper balance between organic search, social media, email, paid search, referrals will vary. Comparison of the Social Channel to organic search, paid, referral, direct traffic and social media can define bottom-line results.

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive...

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Visitors Through Both Paid and Organic Search This segment demonstrates the interplay between organic and paid search by only showing those visitors who have been to your website through both a paid and organic search visit.

  9. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size...