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  1. Who's Who in Paid Search

    In today's SearchDay article, A Buyer's Guide to Paid Search Advertising Agencies, I review the companion guide from Marketing Sherpa that focuses exclusively on firms specializing in PPC search marketing campaigns.

  2. A Buyer's Guide to Paid Search Advertising Agencies

    Firms specializing in paid search campaigns generally come from three backgrounds, according to The Buyer's Guide to Paid Search Advertising (PPC) Agencies from Marketing Sherpa. Marketing Sherpa's Buyer's Guide to Search Engine Optimization Firms...

  3. Connecting with Customers through Search Market Research

    Marketing Sherpa Oct 11 2004 3:56PM GMT By reviewing raw data, such as site search logs and search queries, marketers can maximize their marketing campaigns and provide targeted product offerings. This "pre-click" behavior helps site owners...

  4. New Search Engine Marketing Buyer's Guide

    SEO Guide Expands, But Ratings Upset Some Firms The Search Engine Report, April 2, 2002 http://searchenginewatch.com/sereport/02/04-sherpa.html Danny Sullivan's review of MarketingSherpa's "Buyer's Guide to Search Engine Optimization & Positioning...