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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    However, "extra context from mobile is moving [advertisers] from being reactive to predictive to drive campaigns to a better place. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according...

  2. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. The Facebook Exchange (FBX): Retarget select audiences based...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  5. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. You can get the phone to ring when you're actively paying for ads, but as soon as you...

  6. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. RKG also found spending on Bing Ads up 17 percent YoY. For more trends in digital marketing, including stats on...