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Paid Search Campaigns Ads Campaign Organization

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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    More importantly, what decisions have you been able to drive in your organization as a result of this segmentation? The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media...

  2. As Goes Paid Search, So Goes the Election?

    The 23 keyword terms sponsored by barackobama.com that gained the most impressions pre-election included both Barack and Michelle’s names (and Bill Clinton’s) as well as several topical issues of importance to Obama’s supporters (Obamacare...