It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid promotional efforts, content creation and possibly even traditional media. When this process is applied to link building it can help...
They are well versed in the nuances of the organization of ad groups into campaigns, managing keyword negatives, finding opportunities in search query reports, etc. Should you hire someone with deep SEO know-how or someone who is an expert at...
The report is based on aggregate data from approximately $3 billion worth of campaigns managed annually through Kenshoo. Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for...
We get a lot of retailers who contact us who can't necessarily afford the service, or they're not an ideal fit for us to manage their campaigns, and so they just ask us what are some best practices? If you look at the conversion for product listing...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout.
Here's a checklist of 10 "killer" tips to ensure you're able to add a bit of CRED to your SEO campaigns, as well as demonstrate campaign success! When we talk landing pages, most online marketers think pay-per-click, where the input of a...
You’ve segmented the search campaigns, why not the funnels? Flexible bid strategies: This new feature was cooked up as a response to the enhanced campaigns backlash. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers
Optimizing Local Search Campaigns - ClickZ Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Google Shopping integrations in universal search drop 79% after shift to paid model...
It’s important to note that with non-branded terms, you should expect the conversion rate to be lower, but analyze and determine if you are getting a larger percentage of new customers from these different campaigns.
Shopping especially in the Shopping with AdWords campaigns found to be 2.4 to 5.9 times higher than those on YBN during the period, depending on the vertical. This brings up a number of interesting questions for paid search marketers.
I got to thinking on how this dogged dependency on the numbers affects the way SEM campaigns are managed day to day. By all accounts, in order to manage keyword pricing on large SEM campaigns, some kind of automated bidding system is necessary.
Award campaigns give you two large-scale promotion opportunities: the award nomination phase and when you announce the winners. A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page...
With multichannel funnels, you can see which campaigns and keywords eventually led to a conversion. For this client, most of the conversion took place on a last click basis, but there were several campaigns that had assisted impressions but not...
You can still set up campaigns and ad groups without a lot of knowledge or skill. I met a guy in 2007 who bragged of having gotten tens of thousands of dollars in free clicks by doing something weird with his campaigns around midnight on Tuesdays...
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. It is also used in search, suggestions and recommendations as well as in comments. Now we have the option to set a unique URL for the Custom Tab...
AdWords Enhanced Campaigns SEW: How about them AdWords Enhanced Campaigns? Paid Search Beyond Google: Social Media, Bing & Retargeting Ads Search Engine Watch (SEW) asked the organizers of these Meetup groups five questions about hot industry...
I’ll be presenting a step-by-step process for planning, setting up, executing, and reporting on Twitter Ad campaigns as well as offer ideas on how you can test specific elements to optimize your budget for lead generation and customer acquisition.
Run search query reports regularly (ideally, every two weeks) to ensure no irrelevant traffic is getting to branded or non-branded campaigns: Starting late last year and continuing into the beginning of this year, this negative impact on eCPM has...
What metrics do you look for in your content-driven link building campaigns? A lot has changed in the search engine optimization (SEO) industry during the past year. Forget about search engines for a minute and think about the reason why a piece of...
