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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Also, if you have any proprietary data from any paid search campaigns, layer that in as well. To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration.

  2. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...

  3. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    In order to face the growing uncertainty in SEO, you can apply the OODA loop concept to SEO campaigns. Here are the four unique groups you need to observe when it comes to SEO campaigns: Moreover, in SEO, we are facing tremendous challenges, as...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    We get a lot of retailers who contact us who can't necessarily afford the service, or they're not an ideal fit for us to manage their campaigns, and so they just ask us what are some best practices? If you look at the conversion for product listing...