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Paid Search Campaign Organization

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Understanding the availability of such experts within an enterprise organization to produce content is another key step in the planning process. Producing video content that complements and links to the new content (assuming that the content for...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I highly recommend doing this for anyone involved in marketing and especially the organization's executives. By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the...

  3. PPC Management Operations: The Ultimate Guide

    PPC management takes organization, scheduling, and attention to detail. View this at the campaign level down to the ad group and keyword level. Campaign Performance Review Starting at the campaign level, and working down to the keyword level...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Every marketing organization will have three key areas of impact, Muret said: Google Analytics wants to make sure all the people in the organization have access to data. However, in the spirit of making data available to the entire organization...

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Fairsearch Europe, which describes itself as "organization united to promote economic growth, innovation and choice across the internet" and made up of members including Microsoft, Nokia and Oracle, has filed an antitrust complaint related to...

  6. As Goes Paid Search, So Goes the Election?

    The 23 keyword terms sponsored by barackobama.com that gained the most impressions pre-election included both Barack and Michelle’s names (and Bill Clinton’s) as well as several topical issues of importance to Obama’s supporters (Obamacare...