SEO News

Paid Search Campaign Organization

  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I highly recommend doing this for anyone involved in marketing and especially the organization's executives. By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the...

  2. PPC Management Operations: The Ultimate Guide

    PPC management takes organization, scheduling, and attention to detail. View this at the campaign level down to the ad group and keyword level. Campaign Performance Review Starting at the campaign level, and working down to the keyword level...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    More importantly, what decisions have you been able to drive in your organization as a result of this segmentation? Metrics at this level include a landing page URL, campaign source, conversion rate and time on site.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Every marketing organization will have three key areas of impact, Muret said: Google Analytics wants to make sure all the people in the organization have access to data. However, in the spirit of making data available to the entire organization...

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Fairsearch Europe, which describes itself as "organization united to promote economic growth, innovation and choice across the internet" and made up of members including Microsoft, Nokia and Oracle, has filed an antitrust complaint related to...

  6. As Goes Paid Search, So Goes the Election?

    The 23 keyword terms sponsored by that gained the most impressions pre-election included both Barack and Michelle’s names (and Bill Clinton’s) as well as several topical issues of importance to Obama’s supporters (Obamacare...

  7. Is Google Trust Being Scroogled?

    This organization claims to be based on two principles of transparency and innovation, while lobbying policymakers to act now in protecting these principles from the "growing evidence that Google is abusing its search monopoly to thwart competition.