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  1. Last-Minute SEO - Here Come the Holidays!

    However, no company that can afford a proper SEM should turn over their campaign keys to Google. Buyer Beware: Google offers its own automatic campaign manager. Before you put in any large sums of money into a campaign, test and see if these ads...

  2. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    For example, we were working on a specific campaign that had been struggling for a couple of weeks and we couldn’t put our finger on the problem. Again, the performance trends weren’t indicative of changes made within a PPC campaign, but this was a...