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  1. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    For example, we were working on a specific campaign that had been struggling for a couple of weeks and we couldn’t put our finger on the problem. Again, the performance trends weren’t indicative of changes made within a PPC campaign, but this was a...

  2. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    Your campaign must be opted in to Google search. Google found this process to not consider freshness, and any changes due to more recent reviews. Those companies with more recent strong (or weak) reviews will see their scores change.