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  1. SEO vs. SEM Timelines: A Medical Analogy

    Consistency is very important for the success of your SEO campaign. Using this analogy, or a similar one, should help your boss or client realize the time and effort it takes to run a successful organic SEO campaign and help you avoid being...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Organize the data you need to make decisions (in this order): the business, the site, the channel, the campaign. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a...