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  1. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Organize the data you need to make decisions (in this order): the business, the site, the channel, the campaign. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a...

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    So implement a guest posting campaign when you publish your content asset, working in a link back to it as a useful and relevant resource in the body copy. If you write about a topic that’s currently in the news cycle or has been covered recently...

  3. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Add link juice to your SEO campaign. Hybrid search industry vet Greg Jarboe, president and founder of SEO-PR, specializes in both PR and SEO and zeroed in on the fact that the PR industry still hasn't fully embraced the concept of public relations...

  4. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    This track is a real win-win versus just focusing on SEO, PPC only, social media independently as in today's world of digital, they must work together to provide robust integrated marketing campaign. Even if you're not big into analytics, learning...