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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Understanding who is paying for the content production and who will be producing it or who has the capability to produce it is another critical step in executing a content marketing campaign with SEO overtones.

  2. Why Social Media Listening is Important for Brands

    Social media can increase or decrease a brand's impact on their campaign success. As Dalley's insights and case studies have illustrated, it's important for brands to invest in social listening across the entire organization, and use technology to...

  3. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Hence, for each piece on content on the editorial plan assign a destination URL – this is the page that will convert the traffic into your desired business outcome – be it a product page, a lead capture form, a registration form, or campaign...

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing platform. Having daily and weekly insight into all the SEO metrics included in an SEO...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Target one company or geographic area per campaign. So why did the BBC think setting up a scattergun advertising campaign of their own would prove anything? Failing to use these targeting options or some combination thereof pretty much guarantees a...

  6. The Digital Path to Social Media Success

    Campaign Focused: Content used to drive specific interactions. They’ll see some application eye candy on Facebook, lay some cash out for their own branded version of it, then start backing in supporting content and considerations around what might...

  7. The Future of B2B Search Marketing

    But is it just "The New New Thing" or does it actually have real application in a B2B Search Marketing Campaign? Integrate SEM early and consistently in campaign planning and execution Case Studies can be incredibility effective in allowing you to...

  8. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Duration of the campaign Manage a goal-driven campaign with measurable KPI's The PPC guys will have you believe it's the quick fix and how you will get a campaign started really quickly. SEO is not about optimizing for one keyword per page; it's...