SEO News

Paid Search Campaign Marketing Budgets

  1. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. Google Analytics will leverage insights from paid campaigns to display impact of display...

  3. It Doesn't Matter What You Call Your Online Strategy!

    And that's the way it should be - CMOs are judged on generating revenue from their marketing budgets. Of course not – you want to maximize the revenue from your campaign. PPC: Do you optimize your paid search campaigns to pay for each click?