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Paid Search Campaign Marketing Budgets

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  1. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  2. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. Google Analytics will leverage insights from paid campaigns to display impact of display...

  4. It Doesn't Matter What You Call Your Online Strategy!

    And that's the way it should be - CMOs are judged on generating revenue from their marketing budgets. Of course not – you want to maximize the revenue from your campaign. PPC: Do you optimize your paid search campaigns to pay for each click?