SEO News

Paid Search Campaign Marketing

RSS
  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage...

  2. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts.

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. You can use this data to go into a second level of PPC...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    It will force you to be creative, and it's no marketing campaign has ever succeeded without a few morsels of innovation. Solving problems for free is the core of what Rand Fishkin of Moz calls "investing in non-measurable serendipitous marketing.

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    That means understanding exactly who else is bidding on your top keywords, what their ad copy says, and how your campaign stacks up on key metrics such as coverage (the frequency your ads appear) and cost per click.