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  1. 5 Social Media Advertising Trends to Watch for in 2014

    The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs, etc.looking at you LinkedIN Ads! For every new social network and ad platform, you're forced to...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Babak Pahlavan, Director of Product Management at Google Analytics put emphasis on the era we live in as full of data-driven opportunities. Management UI and API Google Analytics agreed and announced Universal Analytics Migration will (to be...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At SES New York, time management was essential. When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers spend less time loading spreadsheets and more time making...

  4. The Search Agency Launches Local Search Campaign Management Platform

    The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. The Search Agency said that its automation can let its customers reduce their account management workforces by 90 percent.

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Management is worried. Campaign Name You can either use a quality score monitoring tool such as Tenscores, or for a more detailed report with a greater degree of accuracy, use Excel and pivot tables to gain an understanding of weighted quality...

  6. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. For campaign import, my favorite timesaving features...

  7. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  8. How to Decipher Your Competitors Digital Marketing Strategy

    Many paid search management tools carry information within URL parameters just as a tool like Google Analytics does. An optimized campaign structure is the basis for any top performing account. Here is an example – if you are managing an insurance...

  9. Get Your adCenter Search Marketing Campaign in Shape for 2012

    Train your bid management tools after adCenter has collected enough impressions to rank and price correctly. With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search...