In my first post on Graph Search, I explained its potential impact to privacy, reputation management, local search, and more. But a well-planned and researched ad campaign to gain likes from a specific niche is a great way to build real likes.
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). It's sometimes easy to forget, with all of the feed management talk, that the content of your landing page matters to your PLA...
AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. Referral codes for campaign tracking. From their insights, TheFind stopped spending almost anything on...
Challenges with budget, management time, and data feeds can seem like insurmountable hurdles to listing on Product Listing Ads. The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a retailer...
During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote: PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits mobile and tablet...
While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything from bid management, to keyword selection, to ad optimization on data driven auto pilot.
At SES New York, time management was essential. When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers spend less time loading spreadsheets and more time making...
In addition, there are plenty of core benefits to the One Channel design, such as the ability to scale the design and branding across different devices and screen sizes, having channels be only one click away for subscribers, and streamlined...
The Search Agency said that its automation can let its customers reduce their account management workforces by 90 percent. As soon as you put an hour or two of work into a $100 search marketing campaign, you lose your margin.
Enhanced campaigns will simplify management, but complicate reporting. Campaign numbers will increasingly be less useful as more sources of clicks are lumped together, with bids modified by layered bid adjustments and extensions served up...
Looking at this in a slightly different way by comparing SEO to other online marketing disciplines, SEO spans across departments in the organization involving tech, product management, communications etc.while other disciplines such as paid, email...
An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. Forrester Analyst Shar VanBoskirk, author of the report, gave Kenshoo highest marks because of its strong campaign management...
What does this mean for brands and reputation management? When McDonald’s set out to promote the livelihood of American farmer’s with their “Meet the Farmers” campaign, they didn’t stop to consider the potential dangers of using the somewhat...
Account management is being streamlined by having desktop and mobile exist together. The individual links now exist as separate entities, rather than as one block defined at the campaign level. One campaign can hold many locations with different...
Management is worried. Campaign Name You can either use a quality score monitoring tool such as Tenscores, or for a more detailed report with a greater degree of accuracy, use Excel and pivot tables to gain an understanding of weighted quality...
And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. For campaign import, my favorite timesaving features...
Yahoo had issues with management turnover (remember Scott Thompson’s resume fiasco? In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google...
Campaign management and reporting. Does the word strategy refer to how to execute particular parts of the overall campaign? Or does it refer to the sum of the different parts of the campaign? Discovery: Understanding the business model, user...
The senior management heads to Google, sees a competitor advertising via paid search and says, "Why are we not showing up there? The Over-Reactor is quick to hit the panic button and get upper management to freak out over pretty much nothing.
Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...
