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Paid Search Campaign Management

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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  2. New Google Shopping Overview & 4 New Tools

    Google Product Listing Ad (PLA) structure and management is changing fundamentally. Product groups in the new PLA structure are based on a breakdown of the data feed based on remaining products, so its important to choose which product groups your...

  3. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day management easier. The new graphical interface provides more in depth insights on ways to...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. The tools to consolidate management of these channels simply don't exist – that or the channels...

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Still other examples of this phenomenon include baby-friendly detergent Dreft sponsoring “baby shower” terms, chewing gum brand Eclipse sponsoring “stress management” terms and rum brand Bacardi sponsoring the term “zombie games,” apparently...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Get a better idea for how your community management efforts are paying off with social media as a whole, or save a copy of this segment for each social network to see where the core of your community plays the most.

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Babak Pahlavan, Director of Product Management at Google Analytics put emphasis on the era we live in as full of data-driven opportunities. Management UI and API Google Analytics agreed and announced Universal Analytics Migration will (to be...

  8. Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

    By increasing exposure for these products, whether through an aggressive bidding strategy, separate ad groups and product targets, or through product feed optimization, search marketers can acquire more revenue while investing less time in...