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  1. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  4. Last-Minute SEO - Here Come the Holidays!

    However, no company that can afford a proper SEM should turn over their campaign keys to Google. Buyer Beware: Google offers its own automatic campaign manager. Before you put in any large sums of money into a campaign, test and see if these ads...

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The finer things in life often are the best and I find that the finer tuning points in a paid search campaign separate success from massive success. Just looking at one account over the past seven days there were about 600 different search phrases...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  7. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. Regardless, as an advertiser, you should waste no time in getting at least a basic...

  8. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. Not only is it their home turf, but we all know that Google will favor a local...