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Paid Search Campaign

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. Regardless, as an advertiser, you should waste no time in getting at least a basic...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. Not only is it their home turf, but we all know that Google will favor a local...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Once you understand Shopping Campaigns, follow the timeline above to ensure your Campaign is built out and tested before the August...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Consider Search Refinements When Creating Your Campaign Few things in paid search are more tragic than spending considerable time and money optimizing high-traffic terms only to lose your prospects just before the sale.

  5. SEO vs. SEM Timelines: A Medical Analogy

    Consistency is very important for the success of your SEO campaign. Using this analogy, or a similar one, should help your boss or client realize the time and effort it takes to run a successful organic SEO campaign and help you avoid being...

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.