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  1. How to Decipher Your Competitors Digital Marketing Strategy

    Understanding where your competitors are spending their money can help you plan how your industry is changing and better split up your marketing budget. This information is not something SEM managers tend to boast about, so utilizing this method...

  2. Rip Van Winkle: Paid Inclusion & Trusted Feeds at Search Engine Strategies NYC 2004

    And what price is your organization paying because the folks in finance were penny wise and pound foolish when they cut the training budget along with the travel budget? Maybe it's the folks in finance who cut the training budget as well as the...

  3. SES Chicago to Offer "Small Business Track" that Will Help Small Businesses Integrate SEM into Business Strategy

    Search on a Dime pm-2:15pm), led by Jennifer Evans Laycock of SiteLogic, will go over the tips and tricks on how a small business can maximize its exposure through organic search, paid search and local search without overspending its budget.

  4. If you aren't at SES Berlin, go to SES Chicago for 11 topics breaking

    How to Cut Your Corporate Budget Without Cutting Leads or Sales Point/ Counterpoint: DIY SEM - The Pros & Cons This is why savvy search industry veterans who have attended each and every SES Chicago since 2003 keep coming back year after year.

  5. A Guide to Search Engine Strategies New York 2009

    These days as more and more C-Level executives are listening to their search marketing managers and outside consultants and considering pushing more budget to SEO, helping them to set proper expectations and define realistic and actionable KPIs is...