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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. People think of Facebook as a social network, but in reality it's another medium for personalized...

  2. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    If your budget is really tight, localize it to your city, state, or region. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did with...

  3. PPC Management Operations: The Ultimate Guide

    Check the ROI for those other sites and if it makes sense, turn off these partner sites to save money (especially if you're working with a smaller budget). If you have a tight budget, you can save a little money by only running when you know your...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    To some, this data may imply that organic search is where all the budget should be invested, because social media offers no value to the brand. The proper balance between organic search, social media, email, paid search, referrals will vary.

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    While not ideal, many websites still had a decent chunk of keyword data from Google organic search visitors that while it was annoying, it wasn't causing significant issues when it came to determining which keywords were the most important...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    No doubt about it, content marketing has a stamp of approval from both marketers and consumers bankrolled with a cushy budget! Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand it...