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  1. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    To some, this data may imply that organic search is where all the budget should be invested, because social media offers no value to the brand. Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation...

  2. 11 Must-Measure KPIs for Content Marketing Success

    Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your budget. However, the reality with content marketing that most people are starting to awaken to, is that content has value...