SEO News

Paid Search Budget Marketing

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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    In second place is Baidu, the Beijing-based Web services company that accounts for 96 percent of the Chinese search budget. As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to...

  2. Using Analytical Analysis to Help Improve Conversions

    When you axed your paid search budget a few months back, it may be hurting you more than you think! For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first...

  3. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  4. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able to charge $500 a night per room because a Formula 1 race brought hundreds of thousands of visitors to the area.

  5. SEO Is No One-Trick Pony

    And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes. Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner...

  7. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. People think of Facebook as a social network, but in reality it's another medium for personalized...