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Paid Search Budget Campaigns

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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Depending on your campaign priorities and budget, you'll likely want to use the same campaign setting for Shopping Campaigns as you have with PLAs. Time is quickly running out for retailers using Google Shopping to switch to Google Shopping Campaigns.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. I'll let you decide if the estimated PPC budget using our tax dollars of...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.

  4. PPC Management Operations: The Ultimate Guide

    Check the ROI for those other sites and if it makes sense, turn off these partner sites to save money (especially if you're working with a smaller budget). If you have a tight budget, you can save a little money by only running when you know your...