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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able to charge $500 a night per room because a Formula 1 race brought hundreds of thousands of visitors to the area.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. People think of Facebook as a social network, but in reality it's another medium for personalized...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. I'll let you decide if the estimated PPC budget using our tax dollars of...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    By the close of the holiday shopping season in December, PLAs afforded 23 percent of the paid search budget. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA...

  6. PPC Management Operations: The Ultimate Guide

    Check the ROI for those other sites and if it makes sense, turn off these partner sites to save money (especially if you're working with a smaller budget). If you have a tight budget, you can save a little money by only running when you know your...

  7. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Nonetheless, these brands have a budget – averaging 6.2 million per month – and growing, according to the research. The following table shows the Top 50 CPG brands advertising in paid search, with the top three being KraftRecipes.com (owning 16.8...

  8. 11 Must-Measure KPIs for Content Marketing Success

    Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your budget. The search community has always been infatuated with content in one format or another, and the saying "Content is...