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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Depending on your campaign priorities and budget, you'll likely want to use the same campaign setting for Shopping Campaigns as you have with PLAs. Although Google's headquarters are in Silicon Valley, the company has consistently made major...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    By the close of the holiday shopping season in December, PLAs afforded 23 percent of the paid search budget. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA...

  3. PPC Management Operations: The Ultimate Guide

    Check the ROI for those other sites and if it makes sense, turn off these partner sites to save money (especially if you're working with a smaller budget). If you have a tight budget, you can save a little money by only running when you know your...

  4. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Nonetheless, these brands have a budget – averaging 6.2 million per month – and growing, according to the research. The following table shows the Top 50 CPG brands advertising in paid search, with the top three being KraftRecipes.com (owning 16.8...

  5. 11 Must-Measure KPIs for Content Marketing Success

    Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your budget. The search community has always been infatuated with content in one format or another, and the saying "Content is...