SEO News

Paid Search Budget

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  1. Secret Sauce LoMo Tips for More PPC Sales

    Be sure each store location has its own campaign with a specific budget and strategy based on performance and analytics. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  2. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  3. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able to charge $500 a night per room because a Formula 1 race brought hundreds of thousands of visitors to the area.

  4. SEO Is No One-Trick Pony

    And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes. Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing...

  5. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. Since you have no control over this, many companies feel they have no...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She might decrease her bids to people living in Phoenix and San Diego, since those areas don’t get as much rain, therefore conserving her budget for areas like Seattle. As evident from the presentation, paid search is ever-changing and though...

  8. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Based on the significant investment that advertisers are making in paid search, it is essential that we understand what their impression share is off of that budget. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury...

  9. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. People think of Facebook as a social network, but in reality it's another medium for personalized...