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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Based on the significant investment that advertisers are making in paid search, it is essential that we understand what their impression share is off of that budget. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. People think of Facebook as a social network, but in reality it's another medium for personalized...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Depending on your campaign priorities and budget, you'll likely want to use the same campaign setting for Shopping Campaigns as you have with PLAs. Google creates ads for search using information about your products communicated through the Google...