SEO News

Paid Search Budget

RSS
  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. Since you have no control over this, many companies feel they have no...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She might decrease her bids to people living in Phoenix and San Diego, since those areas don’t get as much rain, therefore conserving her budget for areas like Seattle. As evident from the presentation, paid search is ever-changing and though...

  4. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Based on the significant investment that advertisers are making in paid search, it is essential that we understand what their impression share is off of that budget. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury...

  5. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. People think of Facebook as a social network, but in reality it's another medium for personalized...

  6. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Depending on your campaign priorities and budget, you'll likely want to use the same campaign setting for Shopping Campaigns as you have with PLAs. Google creates ads for search using information about your products communicated through the Google...