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  1. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    The current arena of marketing management technologies is oversaturated with single point solutions with multiple platforms existing for every aspect of digital marketing. The ability to see paid search, display and social marketing data, for...

  2. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    DataPop are leading the charge in the ad copy arena; expect to see them branch out into other languages and even types of content as they further their technology. Crowdsourcing eventually went corporate and has now become mainstream in every...

  3. Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    Didit are also entering the big data arena and are currently beta testing a new standalone technology-only offering they plan to release this fall. They expect their SEO, social media, and paid search campaigns to work together and this is better...

  4. Rupert: Pass the Media Giant on to Younger Minds

    Murdoch is the stuff of legends in the newspaper and traditional media arena. Murdoch announced this week that he wants all of News Corp.s online news content to embrace the paid model. The Web isn't going to embrace the paid content model unless...

  5. Small Business SEM Takeaways from SES NY

    It's also great way for a small business to get into the video arena the right way – with good quality images and messages. Also on Day 1, I attended a Kelsey Group session, Video Made the SMB Star, and came away with some good information that can...