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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete. One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make...

  3. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  4. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Paid search analytics and attribution. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web...

  6. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. I used to only think of organic, because I live in an editorial-based public relations world.

  7. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. Social authority, in most cases measured by a given persons G+ profile, has...

  8. Top 10 SEO New Year's Resolutions for a Successful 2014

    Rather, it's to leverage data, metrics that matter, and broad analytics to spend smarter and/or justify budgets and efforts. In the SEO world, there's a fire hose of information. Go cold turkey and you'll find the world of fresh thinking (and fresh...

  9. A New Direction for SEO in 2014: The Secure Search Manifesto

    They changed the way that they work and now look to innovative ways to integrate analytics data to restore visibility no longer available with secure search. Analytics is the Source of Truth The Reality: Content, Page and Analytics Integration now...

  10. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of...