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  1. Using Analytical Analysis to Help Improve Conversions

    Lucky for us, Google Analytics has predefined segments for converters and non-converters. The secret typically lies in accessing the biggest hammer in your marketing tool bag, analytics! Choosing only one segment at a time to view the following...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Be sure each store location has its own campaign with a specific budget and strategy based on performance and analytics. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  3. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a...

  4. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete. One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool.

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank...

  6. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  7. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  8. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.