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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. We thought perhaps search queries had shifted to themes that were less relevant and/or action-orientated.

  2. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. I often tell clients that local is the "back door" into competitive search...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Despite the dependence of millions of businesses on Google Analytics for organic search insights, the topic was a glaring omission from the 2013 Google Analytics Summit, reinforcing the emphasis on paid search.

  5. 26 Free Must-Have Tools for PPC Success

    Google Analytics Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Excellent Analytics Plugin for Excel Use this plugin to pull Google Analytics data into Excel...

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search campaigns. This custom report for Google Analytics contains all the goodies needed to get a great snapshot of paid search in...

  7. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Modeling tools have been in Google Analytics for a while, so hopefully you've all had a chance to look at them a bit. Just go look at the data in Google Analytics instead. Because AdWords attribution models only include paid search touchpoints...

  8. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...