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Paid Search Alliance

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  1. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    On every check we have made, Google's search engine gave us easy access to illegal goods, including websites which offer," Hood said. USA Today also reported the group Digital Citizens Alliance found Google was allowing ads on YouTube videos that...

  2. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    In addition, the two have agreed to partner in the development of a paid and organic search solution for digital marketers. In describing the terms of their licensing agreement, Covario said they will, “utilize Kenshoo’s digital marketing software...

  3. State of Search: Strong SEM Industry Growth Projected in 2011

    PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Paid Search (PPC/Paid Inclusion)

  4. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    By understanding the state of paid search performance on this channel, you can make more informed decisions about how to allocate spend in the U.S as well as how to anticipate future changes as the Search Alliance is rolled out internationally.