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  1. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  2. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    The third represents an all-too-common example of a company not understanding what its SEO agency was doing, and was blindsided by a Penguin 2.1 hit. Have your SEO continually monitor your link profile for unnatural links (whether that’s an...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". Perhaps this is the opportunity to finally break down the silo between SEO managers and paid search managers and to usher in a more holistic...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I should disclose that SES San Francisco is a client of my agency. In your opinion, what were the good, bad, and ugly among the most recent changes? Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to...

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They look at it as a great opportunity because if they're charging a percentage of spend, they're going to make more money as an agency. The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a...

  7. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    So if you don't have the background and experience with pay-per-click advertising, then you can easily find a reputable agency to help you get your ads going and manage them for you. To balance the interests of businesses who pay to advertise on...

  8. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    In addition, SEMPO has offered “valuable insight and background to the Consumer Protection Bureau, both on the topic of a search engine guideline compliance review, and in presenting considerations for the transparency policy development process...

  9. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    On the agency side, mobile was again most impactful. The most important SEO metrics looked slightly different on the agency side: Forty-seven percent of company respondents to SEMPO’s recent State of Search Marketing survey indicated changes in...