SEO News

Paid Search Agency Organic

RSS
  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. Might Google one day require you to build an Android version of your iOS app, else...

  2. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. You want to make sure you're claiming top spots in paid search placement, just like in organic search. Site exclusions are to the Display Network what...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. If there's a particular skill they're weak at – SEO, PPC, social...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. People will ask more questions in the search bar which push us to optimize...

  5. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    The third represents an all-too-common example of a company not understanding what its SEO agency was doing, and was blindsided by a Penguin 2.1 hit. Have your SEO continually monitor your link profile for unnatural links (whether that’s an...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". We're still able to analyze the performance of Google organic search traffic at the page level and we can also analyze keyword level performance by...

  7. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    My agency recently completed a co-exposure test to better understand the impact on keyword synergies. The most obvious of these integration points is between paid and organic search. The question I’ve been watching closely is how many brands out...

  8. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. As a representative suggested, networking helps...

  9. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    For in-house SEO personnel, business development folks, agency teams and individual online marketing shops, the start of 2013 may bring the worst kind of New Year’s resolution: smaller budgets, contract renegotiations or more discussion around the...

  10. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...