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  1. How Link Building Changed in 2013

    From the perspective of a link building agency, what I'm seeing is that clients still want links. So What Changed in the Industry, Really? They're how people find your site, and even if they no longer affect rankings, they'll still be a critical...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. Take off the masks and you might find a traditional public...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". The industry has become overly dependent on keyword referral as a data point. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I should disclose that SES San Francisco is a client of my agency. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from the Bay Area have converged at one...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. Over lunch and at sponsored networking events, it...