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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    They either want everything produced in-house or they have a different agency that handles content. In many cases, enterprise organizations will not allow an SEO agency to create content for them. It's no secret that there have been a lot of...

  2. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  3. How Link Building Changed in 2013

    From the perspective of a link building agency, what I'm seeing is that clients still want links. So What Changed in the Industry, Really? They're how people find your site, and even if they no longer affect rankings, they'll still be a critical...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. Take off the masks and you might find a traditional public...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". Content and context rich pages, alongside paid search optimization, will be even more important. Perhaps this is the opportunity to finally break...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I should disclose that SES San Francisco is a client of my agency. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from the Bay Area have converged at one...