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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific...

  3. How Link Building Changed in 2013

    From the perspective of a link building agency, what I'm seeing is that clients still want links. Yandex, the Russian search engine, announced plans to ignore links as a ranking factor for commercial queries, with a focus on human interactions with...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. We see far too many people want to get into social media, but have...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine...

  6. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    The third represents an all-too-common example of a company not understanding what its SEO agency was doing, and was blindsided by a Penguin 2.1 hit. Have your SEO continually monitor your link profile for unnatural links (whether that’s an...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". Content and context rich pages, alongside paid search optimization, will be even more important. Perhaps this is the opportunity to finally break...