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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  2. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Last month in January, data coming from The Search Agency showed cost per click was down in mobile compared to desktop/tablet for many industries, yet desktop was on the rise. The AdGoroo report comes on the heels of a new offering that adds mobile...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific...

  4. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. You want to make sure you're claiming top spots in paid search placement, just like in organic search. Site exclusions are to the Display Network what...

  5. How Link Building Changed in 2013

    From the perspective of a link building agency, what I'm seeing is that clients still want links. Yandex, the Russian search engine, announced plans to ignore links as a ranking factor for commercial queries, with a focus on human interactions with...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. If there's a particular skill they're weak at – SEO, PPC, social...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting...

  8. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In fact, on Bing, nearly one in every nine SERPs had an online travel agency (referred to as an “OTA” in the study) in the No.position in the paid search results for a hotel brand name search. Bidding on a competitor’s keyword is a pretty standard...

  9. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    The third represents an all-too-common example of a company not understanding what its SEO agency was doing, and was blindsided by a Penguin 2.1 hit. Have your SEO continually monitor your link profile for unnatural links (whether that’s an...