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  1. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Paid Search Ads Google is the big daddy of paid search ads. In fact, your organic search showing up with a...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. Outside of Facebook, companies like LiveRamp and Revtrax are...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). How to leverage paid social to augment paid search efforts. A series of themed "Champagne Roundtables" will give you...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    However, recent moves by search engines have made SEO more difficult than ever. Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine...

  6. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    The following table shows the Top 50 CPG brands advertising in paid search, with the top three being KraftRecipes.com (owning 16.8 percent of total CPG impressions), BettyCrocker.com (6 percent of total CPG impressions) and McCormick.com (4.1...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing it on popular sites using social media and paid advertising.

  8. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media. The CEO, Social Media, and Search Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that...