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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    The key is not just to hop on the hot topic bandwagon, but adapt these themes and insights to fit your program and execute against them better than your competitors. From experimenting with calls to action and messaging variations to comparing...

  2. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Though the search giant was found to have abused its dominant position on the French paid search market and were ordered to clarify rules and processes for advertisers, they made clear the new policies would only apply in France.