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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months. Similarly, this August marks the cut off date for retailers to switch to Google's...

  2. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. The search community has always been infatuated with content in one format or another, and the...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River Search-discovery isn't PPC/paid. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week...

  4. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Every content marketing program should leverage tools and...