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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising...

  2. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    In closing, Cutts said they are keeping a close eye on the mix of organic search results with non-organic search results and says he would also like to hear feedback on it. This is definitely an area SEOs need to continue to focus on, as it is...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    Organic search can't be influenced by paid or sponsored search campaigns. Because studies show the effectiveness of organic search in reaching new audiences, many will forgo the integrated approach in order to put all their eggs in the SEO basket...

  4. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Ensure page goals, action based goals and ecommerce tracking (if applicable) are in place, and dashboard reports are readily available for organic traffic first. For example, recently jostling for budgets, a client asked how much an additional $20...