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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Here are 10 Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts...

  2. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Finally, developing a set of metrics and benchmarks that...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. Social Media ROI - "Mission Possible" Plan: My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level...

  4. Measuring Content Success: 2013’s Key Data Challenge

    Most businesses are used to using analytics tools to decipher ROI and of them all Google’s treasure trove is the most widely tested and trusted. Before building your organic segments in Google Analytics or setting up your social sentiment or...

  5. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Google Analytics -- Arguably the most powerful tools you would ever need in order to maximize the ROI of your SEO campaigns are found in your web analytics software. SEOClarity -- Full-scale SEO web analytics suite capable of managing data-driven...