The below referenced chart from a 2011 Marketing Sherpa report takes a look at social media tactics, illustrating the correlation between tactical effectiveness and the degree of difficulty to implement.
Another development, which was also reflected in a recent study from Marketing Sherpa, was the increasing tendency for companies to bring some or all of their SEM efforts (paid and organic) in-house. SEMPO, the Search Engine Marketing Professionals...
According to Marketing Sherpa's Benchmark Report, the average click cost on Google in 2006 for a B-to-B service organization was $2.77. Many B-to-B marketers engage in this practice and perhaps this is why Marketing Sherpa reports that the average...
In today's SearchDay article, A Buyer's Guide to Paid Search Advertising Agencies, I review the companion guide from Marketing Sherpa that focuses exclusively on firms specializing in PPC search marketing campaigns.
Firms specializing in paid search campaigns generally come from three backgrounds, according to The Buyer's Guide to Paid Search Advertising (PPC) Agencies from Marketing Sherpa. A longer version of this story for Search Engine Watch members...
Firms specializing in paid search campaigns generally come from three backgrounds, according to The Buyer's Guide to Paid Search Advertising (PPC) Agencies from Marketing Sherpa. Marketing Sherpa's Buyer's Guide to Search Engine Optimization Firms...
Marketing Sherpa Oct 19 2004 7:23AM GMT eBay Dominates Search, Site Traffic. Opportunities for effective, inexpensive search marketing are abundant when you and "think outside the (Big Search) box" and look to vertical or specialized content...
Marketing Sherpa Sep 13 2004 7:19PM GMT A longer version of this story for Search Engine Watch members offers additional tips and strategies for search marketing professionals, including pointers on leveraging paid vs.organic listings, targeting...
Marketing Sherpa Aug 24 2004 12:53PM GMT New Search Engine Tygo.com Gives Free Advertising Worth $5,000,000. We don't put efforts into core web search, but partner instead," referring to AOL's partnership with Google to provide both paid and...
Marketing Sherpa Jul 28 2004 7:45PM GMT Click fraud has been increasing in frequency and impact as more advertisers launch CPC campaigns and as the overall cost of online advertising (both search and non-search related) continues to rise.
SEO Guide Expands, But Ratings Upset Some Firms The Search Engine Update, April 2, 2002 http://searchenginewatch.com/subscribers/articles/02/04-sherpa.html SEO Guide Expands, But Ratings Upset Some Firms The Search Engine Report, April 2, 2002...
SEO Guide Expands, But Ratings Upset Some Firms The Search Engine Update, April 2, 2002 http://searchenginewatch.com/subscribers/articles/02/04-sherpa.html SEO Guide Expands, But Ratings Upset Some Firms The Search Engine Report, April 2, 2002...
