TV advertising is the number one impetus for people to search for a particular company or product online, surpassing all other forms of advertising, even word of mouth (iProspect Offline Channel Influence on Online Search Behavior Study conducted...
Analyst firms such as Forrester Research and Jupiter Research will need to give greater weight to proprietary technology when they release their evaluations of search marketing technologies and vendors, the Forrester Wave and the Jupiter Research...
Kevin Heisler Joins SEW as Executive EditorMost recently, Kevin was search analyst at Jupiter Research. Offline Ads Surprisingly Influential to SearchersAccording to a new study by Jupiter Research and iProspect, a surprising two-thirds of...
Along the same tangent, is the release of Jupiter Research's SEM Executive Survey Findings, and Kevin Newcomb provides significant detail in his members' only version of the article, with a more extensive look at the state of search spending today.
Jupiter Research Report Says Most Search Marketers Happy with ROIA majority of search marketers are planning on spending more on search this year, and are mostly satisfied with the return on investment (ROI) they are seeing from search.
Minus Expenses Yahoo, Google Ad Revenues Similar While it is well known Google has higher search market share, recent analysis of profits show Yahoo's ad revenue is a lot closer than the market share would suggest.Jupiter Research blogger David...
The survey, which will collect data until the end of this week, is being conducted by Jupiter Research in five languages: French, English, Italian, Spanish and German. SEMPO's efforts this year will focus on three main objectives: launching and...
On the organic SEO side, E-consultancy echoes Jupiter Research findings suggesting that upwards of 80% of all commercial clicks come from organic search results. A separate report, E-consultancy's SEO Best Practice Guide, breaks down the costs of...
Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research. The iProspect Search Engine Marketer Job Function Study is available in PDF...
Web Site Measurement Hacks, a new book by Jupiter Research analyst Eric T. And Yahoo, Google and other providers of search ads also offer tools that let you test and refine your search advertising campaigns.
The study, a joint effort between Jupiter Research and iProspect, surveyed 636 qualified search marketers and 224 search agencies, probing for specific practices and methods used in the overall search marketing process.iProspect released the...
Paid search will garner more revenue share than online display advertistments within five years, according to a new market forecast by Jupiter Research. The article goes on to quote Jupiter Research analyst Sapna Satagopan who offers a number of...
But Danny mentioned some Jupiter stats and some research from SEMPO. I'm delighted that Danny has developed a new session for SES New York (Search Algorithm Research & Developments) which zooms in on the various topics of genetic algorithms...
Jupiter Research expects this growth to continue, albeit at a slower pace, through the end of the decade, with paid search solidifying its dominant role. Today's SearchDay article, Online Ads & Search: Looking Back, Looking Forward, covers a recent...
The longer article also details eight "things to pay attention to" that Jupiter Research believes will be crucial for successful search marketing campaigns in 2005. According to a recently published research paper by the Search Engine Marketing...
Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry.
Two recently released reports, one from Jupiter Research and the other from SEMPO (which Gary blogged below), offer answers to those questions, and others. A longer version of the article for Search Engine Watch members also discusses findings...
According to the Jupiter Research report, Decide Interactive/24/7 Search, Did-It.com, Impaqt, Performics and AvenueA/Razorfish Search are closely grouped for top ratings in paid listings management.iProspect and Impaqt were the top ranked vendors...
According to the Jupiter Research report, Decide Interactive/24/7 Search, Did-It.com, Impaqt, Performics and AvenueA/Razorfish Search are closely grouped for top ratings in paid listings management.iProspect and Impaqt were the top ranked vendors...
According to Jupiter Research, for each dollar generated online, travel companies recorded an additional $5 revenue from traditional channels as a direct result of research that consumers did online. Schepke uses a number of SEM strategies that...
