SEO News

Paid Search Advertising Holiday Shopping

  1. Marin Adds Google Shopping Campaign Management

    During the holiday season, such precision targeting should prove particularly rewarding for retailers. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    By the close of the holiday shopping season in December, PLAs afforded 23 percent of the paid search budget. Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons.

  3. Is Google Trust Being Scroogled?

    Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. The campaign publicly points out, correctly, that Google Shopping results are entirely paid inclusion products here in the U.S.

  4. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to spotlight Bing as what honest search results should look like.

  5. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    The holiday retail season is upon us and once again billions of dollars will be spent on advertising to drive sales and profit during the most important time of year. Success in online holiday retail requires the efficient use of digital...

  6. Back to School: Now That’s What I Call a PPC Strategy!

    Don’t forget that 14 states are participating in sales tax holiday weekends during August and September. Because there’s no specific “holiday” date, advertisers have to make sure they’re speaking to shoppers over a long consideration period while...