SEO News

Paid Search Advertising Holiday Shopping

  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Shoppers didn't just engage with mobile paid search this holiday, they also turned to branded mobile apps. Mobile devices have taken a more central role in consumers' lives – from research and content consumption to social sharing and shopping...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    By the close of the holiday shopping season in December, PLAs afforded 23 percent of the paid search budget. Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons.

  3. Is Google Trust Being Scroogled?

    Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. The campaign publicly points out, correctly, that Google Shopping results are entirely paid inclusion products here in the U.S.

  4. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to spotlight Bing as what honest search results should look like.

  5. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    The holiday retail season is upon us and once again billions of dollars will be spent on advertising to drive sales and profit during the most important time of year. Success in online holiday retail requires the efficient use of digital...

  6. Back to School: Now That’s What I Call a PPC Strategy!

    Don’t forget that 14 states are participating in sales tax holiday weekends during August and September. Because there’s no specific “holiday” date, advertisers have to make sure they’re speaking to shoppers over a long consideration period while...

  7. 12 Days of Business Listings For Holidays and the New Year

    In the spirit of the season, let's take a look at the 12 days of managing online business listings so that consumers can find you this holiday shopping season, as well as in the coming new year. Remember: Organic Local Search is Different Than Paid...