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Paid Search Advertising Covario

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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. The quarterly analysis - which covers Covario clients in...

  2. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Q3 paid search spend reports from Covario, Rimm-Kaufman Group and Efficient Frontier/Context Optional show the despite economic concerns, paid search growth is strong, with 23 and 24 percent year-over-year increase in spend in the U.S.and globally...

  3. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    In describing the terms of their licensing agreement, Covario said they will, “utilize Kenshoo’s digital marketing software to enable scalable online media buying and optimization on behalf of several global enterprise clients for both paid search...

  4. Covario Still Sees 2010 Tech Ad Spend Rising 14%-18% As Q2 Figs Show Double-Digit Growth

    The analysis is based on paid search spending from Covario's high-tech and consumer electronics customers and the data was compiled using Covario Paid Search Insight. Covario sees the Search Alliance becoming effective at the end of the third...

  5. SearchDay: Content? Content. Content!

    Yahoo Snags Search Ad Marketshare Gain at Google's Expense Posted by Nathania Johnson Aug 11, 2008 Analytics firm Covario says Yahoo gained paid search advertising at the expense of Google in the second quarter of 2008.