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  1. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free...

  3. What is SEM? Depends on Who You Ask

    However, SEM posts, training, and ads are frequently related to paid search. Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads.

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Previously I wrote about what that meant for Twitter Ads. Well, just a few weeks ago it came to light that Google will begin testing +Post Ads. Ads on Google+? A few years into Google's gamble in social media and Google+ is still completely void of...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    The self-described “decision engine”, Bing helps people with answers, according to Bing Ads Evangelist John Gagnon. Bing Ads had a light and welcoming booth with representatives ready to chat about the latest in advertisement.

  7. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    To balance the interests of businesses who pay to advertise on Google search, your ads will now appear below the ads of traditional AdWords advertisers. Your ads can only appear on Google.com search (even though AdWords typically enables you to run...

  8. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Due to more investment on Thanksgiving, average cost-per-click for paid search ads also increased on Thanksgiving to 22 percent more than 2011. Overall, for the November holiday season period to date, conversion rates and return on as spend showed...

  9. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    One of the most prevalent trends of late is the use of retargeting, which leverages cookies to target display ads to consumers based on their previous online shopping and/or searching experience. These ads can be thought of as much lower down the...

  10. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    A westerner would typically search for “chrome rims”, click on either paid or organic ads and purchase from their intended website. As a search marketer, looking at ROI, I’d feel like I’m advertising on Facebook, but the reality is that search did...

  11. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than using the Facebook search function, where they have access to dozens or hundreds of results per keyword, all lined up neatly for...