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  1. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    Like Dynamic Search Ads, this is a step towards full automating the advertising process. The ads only trigger for search queries that aren’t eligible to match existing keywords in your account. If you really want to catch a glimpse of the future of...

  2. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Note only organic results (blue) and PPC ads (red) will be replaced by those of Google. Last month, we covered missed opportunities in Japan, including understanding the search engine market, mobile search, landing page design, paid links, and...

  3. Integration in a Decentralized World

    Next, list your media that is episodic or campaign flight-driven (e.g.paid search, display ads, TV) into the appropriate months when these campaigns are live. Given that 39 percent of sales follow up from an online local search happens via...

  4. Trademark Law - What Search Marketers Should Know, Part 1

    That being said, the search engines hold advertisers solely responsible for their published ads. Since they simply facilitate the publishing of advertisements (and aren't the publishers of the ads themselves), the search engines play no legal or...