Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
By 2016, affiliate marketing will represent slightly less than 16 percent of the total spent on paid search, Forrester said, while total affiliate spending will reach nearly $4.5 billion that year. Publishers could quickly post the ads and get paid...
Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout. What's most valuable about the product is that the real-time data tracks such a broad spectrum of branded video content, across paid, owned and earned media.
The argument of digital fraud in the advertising space is nothing new to search marketers. Click fraud was once a very large problem in paid search. Click fraud still occurs in paid search, and at some level always will.
UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe which saw...
Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines...
EBay recently announced that it has proven quantitatively that paid search advertising doesn't work and returns only pennies on the dollar back to its business. As a result of reviewing these numbers, Ebay has significantly cut back its investment...
It is the premiere event for them to showcase their “paid search which is [the company’s] bread and butter” alongside iCrossing’s offerings for content creation. She stated that audience measurement is a tool for advertising and that people using...
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
Because your savvier competition will have such an advantage by rejecting the obvious and the default, you’ll start advertising at a huge disadvantage. I’m not complaining, mind you – that little tool paid my mortgage for many years.
It is also used in search, suggestions and recommendations as well as in comments. Impact on YouTube Advertising While the impact for those advertising on YouTube will be minimal, there are some changes to keep in mind.
Three sessions featured at this year's SES New York conference are particularly interesting because they focus on paid search advertising beyond Google AdWords. As a PPC expert, I naturally gravitate toward the paid search sessions to get my...
The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work? Unless you can, paid search still has a place for you. Here are three reasons why you shouldn't stop running a paid search campaign.
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Paid search ads help you control your brand's message and own the most...
Managing advertising campaigns independently of the competition may work in other advertising media, but paid search is a fundamentally different channel from all others. Competitive benchmarking is one of the most fundamental and valuable tools...
In a matter of few months with no advertising, Google eclipsed the other search engines and become name brand of search. When using AdWords or any advertising medium, you always create ads with the prospect in mind.
Google dropped the Panda of paid search with enhanced campaigns, the most radical change to managing paid search in years. But, we as paid search professionals can make sure that our needs are reflected in the options and formats Google chooses to...
This channel is suddenly akin to the early days of paid search where you could likely generate positive ROI just by turning it on. PLA is a paid search channel and not a CSE (comparison shopping engine) channel.
