The letters note that in recent years, paid search results have become less distinguishable as advertising, and the FTC is urging the search industry to make sure the distinction is clear. With the popularity of voice activated search results, such...
Make sure you can offer all/any search marketing services and even venture into other digital marketing services, like social media advertising. The study found that almost 72 percent of agency clients prefer a full service-approach and that 71...
So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display channels, or traditional advertising efforts, etc.
A Glimpse of the Future of Predictive Search At the recent Google I/O conference, several new categories were announced, including music, video games, books, TV episodes, public transportation, and research cards – a custom category based on...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
For instance, "ppc" for paid search, "dsp" for display advertising, "tv" for television, "bill" for billboard, "dm" for direct mail, etc. One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to...
Even with the Interflora penalty, more webmasters have been utilizing advertorials and other types of paid promotional content for search engine ranking benefits, so Google's Distinguished Engineer Matt Cutts is bringing the issue up and alerting...
Advanced paid search management tools such as Kenshoo, Marin, Acquisio, and IgnitionOne have always provided SEM managers with advantages that AdWords just could never match. One of the key reasons agencies and advertisers chose to utilize paid...
Formerly, different colored pins on the map represented paid advertising versus non-paid, however, engagement wasn't that high as many users didn't understand what the different colors meant. Google Maps search results are much more clearly added...
If you use advertorials, Cutts suggested that they should be clearly marked and obvious that it is paid advertising. Google is planning to be a lot stronger on their enforcement of these types of paid links and advertising, disguised as...
Paid advertising (in SEO, for brand lift) The whole nature of search – and by extension SEO – has changed drastically. All too often we see SEOs that talk about search engine optimization including things such as social media, public relations...
When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. Google+, as a Google product, means it will undoubtedly be integrated into other developing...
There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
By 2016, affiliate marketing will represent slightly less than 16 percent of the total spent on paid search, Forrester said, while total affiliate spending will reach nearly $4.5 billion that year. Publishers could quickly post the ads and get paid...
Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout. What's most valuable about the product is that the real-time data tracks such a broad spectrum of branded video content, across paid, owned and earned media.
The argument of digital fraud in the advertising space is nothing new to search marketers. Click fraud was once a very large problem in paid search. Click fraud still occurs in paid search, and at some level always will.
UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe which saw...
