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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). I tend to think of both organic and paid since the acronym stands for 'search engine...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  3. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    On average, Google said that AdWords advertisers who implement click to call see an 8 percent increase in click-through rate. Google provides AdWords advertisers with several phone call metrics. It’s clear from our findings that driving phone calls...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    He said that Bing Ads comes to SES to meet customers as well as advertisers and new learners. Over lunch and at sponsored networking events, it seemed as if no moment was spared as industry leaders compared notes and connected with peers on...

  5. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    In my role at Microsoft, I get to spend a lot of time helping create and optimize paid search strategies for the largest SEM advertisers to the smallest businesses. From my corner of the search marketing industry, there’s been the important news...

  6. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    Basically, we take the best of what advertisers have done previously, in addition to their own data, and turn it into custom messages,” Schwartz explained. Crowdsourcing eventually went corporate and has now become mainstream in every industry from...