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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). I tend to think of both organic and paid since the acronym stands for 'search engine...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    He said that Bing Ads comes to SES to meet customers as well as advertisers and new learners. According to Greene, they come to the conference almost every year to meet people with varying backgrounds and education in search marketing.