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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. Advertisers will spend $7.72 billion on social networks – with nearly half of that money coming...

  2. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    The point is that by creating a work-around that satisfies only AdWords advertisers, Google is appears to also be catering to its own interests in the marketplace, as opposed to solely being a champion for security and privacy of the user, as one...

  3. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    AdWords Call Metrics are now available to all advertisers in the US and Canada. Launched towards the end of last year, call tracking has been limited to a small number of advertisers in the AdWords innovations program who expressed an interest in...

  4. The Call for Call Tracking Is Answered

    Previously part of the Google Ad Innovations program AdWords call metrics is now being made available to more advertisers to track the number of phone calls an AdWords campaign generates. Both Google AdWords and Marin Software have announced...

  5. Yahoo Google Deal: Yahoo Adds AdWords Search Deal

    Advertisers will pay Google directly for each click on Google paid search results appearing on Yahoo! The consequences for advertisers and consumers could be far-reaching and warrant careful review, and we plan to investigate the competitive and...

  6. Microsoft Search CashBack: Stealing from Google?

    Almost everyone who pays money for advertising uses Google's AdWords PPC program. Also, Yahoo has been testing using Google's paid search results to power their search results as well, giving advertisers cause for concern.