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Paid Search Advertisers

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  1. 3 Must-Know Findings About Cross-Channel Attribution

    The majority of advertisers are either measuring each channel separately (41 percent) or taking limited steps (36 percent) to measure cross-channel effects. Paid search ranked fourth on the list, with 78 percent of marketers using it to drive their...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She gave a brief overview on how remarketing helps advertisers reach and reconnect with people who have already visited their site. Instead of taking advantage of this feature, Pease suggested advertisers create their own Sitelinks to give...

  5. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns – some have trouble getting the code added to their site in a timely fashion, others have trouble mapping their remarketing flow, and some are just...