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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Year-over-year (YoY) spend was up for paid search advertisers in Q1 including all device types, according to The Search Agency. Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to...

  2. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. If you're doing paid search, you typically want to know which keywords your...

  4. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    The AdGoroo report comes on the heels of a new offering that adds mobile search data to its SEM Insight tool, which "enables advertisers to gain a competitive advantage in paid search via near real time insight into their competitors’ campaigns...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. Demand-side platforms: Bidding technology for advertisers. Ad exchanges: Within the RTB ecosystem, this is the connector between advertisers and publishers.

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to...

  7. How Vine Has Changed the Video Landscape in Just 12 Months

    From the Super Bowl to the Winter Olympics and then the World Cup in Brazil, the opportunity for advertisers to follow the fans and engage in a global conversation is ripe. Search Engine Watch expects to see more granular metrics being added to the...

  8. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices and through different apertures, such as search and social. Google's response to the evolving multi-device world was a step to better align its...