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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. These ads show up alongside the search results for the keywords you choose and provide additional visibility for your...

  2. FTC Giving Native Advertising a Closer Look

    Because advertorials tend to be kind of spammy to begin with, there really aren't any standard guidelines that advertisers tend to follow, unlike specific guidelines for banner ads or pay-per-click ads, other than the encouragement to include some...

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. Most people think social media is free but there is a high cost of time and effort if you want to do it correctly and get the best...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. More importantly, Technographics data from Forrester Research...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social ads, sponsored tweets, emails announcing social promotions, etc. PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in...

  7. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Google has been cleared of charges that it failed to adequately distinguish paid search ads from organic search results. Among the ACCC's complaints: when users searched for “Honda”, Google displayed sponsored links (which were renamed "ads" in...

  8. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    The sizes you need and the rules about what ads can and cannot contain are outlined here. Text ads to test, pointing at your landing page. Facebook recommends using horizontal images in your Facebook Ads – photos say more than words to most users...

  9. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than using the Facebook search function, where they have access to dozens or hundreds of results per keyword, all lined up neatly for...