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  1. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. However, SEM posts, training, and ads are frequently related to paid search.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. You can analyze how many PPC advertisers, which keywords they are using...

  3. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Bing Ads Intelligence Bing Ads Editor While it's certainly possible to manage PPC using only the AdWords and Bing Ads online...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered impressions of your AdWords ads. You can use this data to go into a second level of PPC advertising analysis...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. Once mobile ads are served, advertisers should think about the experience the consumer will have.

  6. 5 Social Media Advertising Trends to Watch for in 2014

    Previously I wrote about what that meant for Twitter Ads. Ads on Google+? A few years into Google's gamble in social media and Google+ is still completely void of ads. After they tested the "autoplay" video content organically, it was a natural...

  7. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Expect to see more traditionally ad free apps insert ads in the coming year as revenue pressure comes from the market's high valuation of these companies. Instagram Ads Instagram was a lightning rod for ads being inserted in traditionally ad free...

  8. How to Dominate the Entire First Page of Google

    Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate...